About Pacific Edge Wine & Spirits of California

Company Profile

The primary objective of Pacific Edge Wine & Spirits is to specialize and be innovative, not to mirror other Distributors throughout California. Through innovation, we will break new ground on how a supplier is represented and how new brands are built, encompassing all facets of the distilled spirits and wine industry. The Pacific Edge Marketing Group's overriding strategic objective is to move from the traditional distributor reactionary mode to a new pro-active brand building role. Our key account call frequency is designed to create a co-dependent relationship with our major accounts. This is imperative to our future growth. Pro-active, creative selling, merchandising, and key account call frequencies will certainly be the key in influencing key account activity. The only thing that is constant is change, and the California marketplace is constantly changing and presenting new opportunities while simultaneously taking away others. We at Pacific Edge Wine & Spirits are consistently striving toward a more efficient, cooperative and participative relationship with our suppliers and key accounts. We will take a new untraditional approach to Importing and Beverage Alcohol Distribution throughout California.

Fresh new enthusiastic approach
Driven by supplier and company owned brands along with key account custom labels
Creating a supplier direct sales organization
Providing brand owners a new approach of brand building in California
Not overlapping our brand portfolio with conflicting brands, and showing true loyalty to our business partners/manufactures.
Our main objective is to represent a limited number of manufacturers and suppliers, thereby enabling us to specialize
Breaking new ground on how business is conducted in California.

Our key objective is Distribution and Warehousing within California. Our mission is to educate and motivate the key retailers and wholesalers to join with us in an effort to deliver the consumer to our brands. We believe with these core values and business expertise Pacific Edge Wine & Spirits will continue on a path of profitable growth and will be recognized as one of the premier Specialty Importers and Sales and Marketing companies in California and throughout the United States. Our management philosophy is based on trust, responsibility and mutual respect. People who work with Pacific Edge Wine & Spirits join our team because we have an environment that encourages creativity and achievement. The executive team includes four accomplished executives and managers with 20-30 years experience in the beverage alcohol industry with specific expertise in Importing, Wholesale Distribution, Sales Management and Administrative/Operations. Joel K. Beth 38 years in Beverage Alcohol Industry. A Senior Executive skilled in P&L Management, Sales, Marketing, Operations and Distribution. Richard M. Trachtenberg 40 years in Beverage Alcohol Industry. A well established Sales and Marketing Executive with extensive Retail experience, also specializing in Sales Information, Packaging and Sourcing products from foreign suppliers and Product Development. Scott Tallon - Vice President 40 years combined in the Food and Beverage industry; Restaurant and Hotel Management, followed by 20 years as Supplier Representative, Wholesale/Import Spirits Sr Management. Specializing in portfolio development, supplier relations, sales and marketing with an emphasis on education. Scott Beth - General Manager 7 years in the beverage alcohol industry. A Finance and Management major from the University of Arizona with direct experience managing wholesaler/importer operations, vendor relationships and key account sales.

Do You Have The Edge?

Whenever a brand is being marketed, it is paramount to a supplier that he is fully comfortable with his Distributor's understanding of what needs to be accomplished.

The relationship between Supplier and the Distributor can only grow when there's a clear strategic direction that both companies are striving for.

"Our battle each and every day is proving we can make a difference"

Our Mission is:

"To provide our Customers, Suppliers and Employees with quality Products and Services, and EXCEED their expectations through Profitability, Communication, Selling and Execution."

To provide customers with niche/custom quality beverage alcohol products and services while joining forces with suppliers and manufacturers in delivering quality products in all price categories. Industry knowledge, quality customer service and overall value at a profit and becoming one of the best specialty Distribution companies in the country.

What will emerge is a Specialty Distribution business which will be breaking new ground on how business is conducted in the State of California.

A prerequisite for success, for any Distributor who is conducting business in California has to emanate from his or her ability to see and influence key on and off premise accounts. We feel that is our greatest strength.

As you can see, the primary focus of our Distribution business will be on brand building and all the disciplines that go into the long-term building process of the brands we represent.

Our mission is to educate and motivate the key retailers and wholesalers to join with us in an effort to deliver the consumer to your brands.

We believe with these core values and business expertise, Pacific Edge Wine & Spirits will continue on a path of profitable growth and be recognized as one of the premier sales and marketing companies in California.

Our sense of purpose is clear -to represent and build your portfolio and to move both of our companies towards a profitable future.

Keys to Success

California is the number one beverage alcohol market in the United States of America. The role of the current distributors has changed from brand builders to order takers. The consolidation of the wholesale tier continues to give suppliers fewer and fewer choices on distribution, while the two major California distributors continue to add brands to their portfolios. A small professional specialty organization selling a limited portfolio of supplier and company owned brands, promoting personal contact, product knowledge and personal service will surely make a significant contribution. Pacific Edge Wine & Spirits' strategic objective is to move from a traditional wholesale distribution mode to a pro-active brand driven role. Our key account call frequency is designed to create a special relationship with our key accounts and wholesalers.

Complete key account and chain coverage
Experienced sales and marketing executives
Over 25 years experience in California and the Western United States
Strategic programming with built-in benchmarks for periodic evaluations
We will not overload our portfolio (Brand Building is the Key)
We wish to only represent a limited number of suppliers, thereby enabling us to specialize for each supplier
Importation, Inventory, Warehousing and Distribution capabilities
Brand investment unparalleled by any specialty distributor in the United States

"A prerequisite for success for any Distributor that is conducting business in California is his or her ability to see and influence key on and off premise accounts. We feel that is our greatest strength".