About Us

Our Core Values

We believe with these core values and business expertise Pacific Edge Wine & Spirits USA will continue on a path of profitable growth and will be recognized as one of the premier Specialty importers and Sales and Marketing companies in America. Our management philosophy is based on trust, responsibility and mutual respect. People who work with Pacific Edge Wine & Spirits join our team because we have an environment that encourages creativity and achievement. Our executive team includes many accomplished executives and managers with 25-35 years experience in the beverage alcohol industry with specific expertise in Importing, Wholesale Distribution, Sales Management and Administrative/Operations. Our sales team is a great blend of young knowledgeable people and seasoned veterans.

Fresh new enthusiastic approach
Driven by supplier and company owned brands along with key account custom opportunities
Creating a supplier direct sales organization
Providing brand owners a new approach of brand building through out key markets in USA.
Not overlapping our brand portfolio with conflicting brands, and showing true loyalty to our business partners/manufactures.
Our main objective is to represent a limited number of manufacturers and suppliers, thereby enabling us to specialize
Breaking new ground on how business is conducted in major metro markets.
Our mission is to educate and motivate the key retailers and wholesalers to join with us in an effort to deliver the consumer to our brands.

Letter From The Managing Partner

Dear Valued Customer, Suppliers, and Friends

Thanks for visiting our web site.

I sincerely hope you enjoy browsing and learning more about our company and our many fine products and suppliers.

As a relatively new company we are extremely enthusiastic about the opportunities and challenges that lie ahead.

Pacific Edge Wine and Spirits was founded In June 2002, by Richard Trachtenberg and myself.
Pacific Edge is a California corporation with headquarters in Agoura Hills, California.

Pacific Edge Wine and Spirits is a unique company acting as a manufacturers'-direct wholesale distribution company in California, while also owning and representing manufacturers with different wine and spirit brands throughout the United States. We have our niche; we specialize in craft, handcrafted products along with assortments of specialty spirits and wine products from around the world.

Our goal at Pacific Edge is to bring you the highest quality products from around the world that offers the consumer high quality products at a true price value.

As we grow we intend to expand our portfolio of specialized craft manufacturers so we can offer you additional products in many of the country's top distilled spirits and wine categories.

We understand the difficulties that face the beverage alcohol business and distributors throughout the United States but, at the same time, see a tremendous opportunity in bringing unique handcrafted price value authentic products to many of the country's top retailers.

Our overall strategy at Pacific Edge is to bring you new, fresh, and exciting brands that complement your current portfolio of brands and adds value to your overall beverage alcohol program. If you're a consumer, we hope you will enjoy and taste our products, I think you will be pleasantly surprised.

We are enthusiastic and excited about the possibilities and look forward to the future.

Should you have any questions and/or need any additional information, please don't hesitate to call me direct.

My partner Rich and I look forward to exceeding your expectations while enhancing your overall drinking experience.

Thanks for stopping by,

Joel K. Beth,
CEO/Managing Partner
Pacific Edge Wine and Spirits

Do You Have The Edge?

Our battle each and every day is proving we can make a difference.

Whenever a brand is being marketed, it is paramount to a supplier that he is fully comfortable with his Importer’s understanding of what needs to be accomplished.

The relationship between Supplier and the Importer can only grow when there's a clear strategic direction that both companies are striving for.

Our Mission is:

To provide our Customers, Suppliers and Employees with quality Products and Services, and EXCEED their expectations through Profitability, Communication, Selling and Execution.
To provide customers with authentic niche handcrafted/custom quality wines and spirits while joining forces with suppliers and manufacturers in delivering quality products in all price categories.
Industry knowledge, quality customer service and overall value at a profit ; becoming one of the best specialty craft Importers/ Distribution companies in the country.
What will emerge is a Specialty craft Importing Distribution business which will be breaking new ground on how business is conducted in the United States.
A prerequisite for success, for any Importer who is conducting business in the USA, has to emanate from his or her ability to see and influence key on and off premise accounts. We feel that is our greatest strength.
As you can see the primary focus of our Importing and Distribution business will be on brand building and all the disciplines that go into the long-term building process of the brands and suppliers we represent.
Our mission is to educate and motivate the key retailers and wholesalers to join with us in an effort to deliver the consumer to your brands.
We believe with these core values and business expertise, Pacific Edge Wine & Spirits USA will continue on a path of profitable growth and be recognized as one of the premier sales and marketing companies throughout the country.
Our sense of purpose is clear -to represent and build your portfolio and to move both of our companies towards a profitable future.

Keys to Success

Our greatest strength is to influence on and off premise accounts.

California is the number one beverage alcohol market in the United States of America. The role of the current distributors has changed from brand builders to order takers. The consolidation of the wholesale tier continues to give suppliers fewer and fewer choices on distribution, while the two major California distributors continue to add brands to their portfolios.

A small professional specialty organization selling a limited portfolio of supplier and company owned brands, promoting personal contact, product knowledge and personal service will surely make a significant contribution. Pacific Edge Wine & Spirit USA ‘s strategic objective is to move from traditional wholesale distribution mode to a pro-active smaller craft spirits whole situation. Our key retail account call frequency is designed to create a special relationship with our key accounts and wholesalers

Complete key account and chain coverage
Experienced sales and marketing executives
Over 30 years experience in California and the Western United States
Strategic programming with built-in benchmarks for periodic evaluations
We will not overload our portfolio (Brand Building is the Key)
We wish to only represent a limited number of suppliers, thereby enabling us to specialize for each supplier
Importation, Inventory, Warehousing and Distribution capabilities

Brand investment unparalleled by any specialty importer/distributor in the United States “A prerequisite for success for any Importer/Distributor that is conducting business in California is their ability to see and influence key on and off premise accounts. We feel that is our greatest strength”.