About Pacific Edge Wine & Spirits USA.


The primary objective of Pacific Edge Wine & Spirits USA is to specialize and be innovative, not to mirror other Importers throughout the United States. Through innovation, we will break new ground on how a supplier is represented and how new craft brands are built, using small craft wholesalers to navigate the distribution channels. The Pacific Edge Marketing Group's overriding strategic objective is to move from the traditional Importers role of reactionary marketing to a new strategic pro-active brand building role. Our key account call frequency is designed to create a co-dependent relationship with our major retail accounts throughout the USA.. This is imperative to future growth. Pro-active, creative selling, merchandising, and key account call frequencies will certainly be the key in influencing key retail and wholesale account activity. The only thing that is constant is change, and the USA landscape is constantly changing and presenting new opportunities while simultaneously taking away others.


At Pacific Edge Wine & Spirits USA   we are consistently striving toward a more efficient, cooperative and participative relationship with our suppliers and key accounts, we will take a new untraditional approach to Importing Beverage Alcohol and Distribution throughout the United States of America.

Fresh new enthusiastic approach

Driven by supplier and company owned brands along with key account custom opportunities

Creating a supplier direct sales organization

Providing brand owners a new approach of brand building though out key markets in USA.

Not overlapping our brand portfolio with conflicting brands, and showing true loyalty to our business partners/manufactures.

Our main objective is to represent a limited number of manufacturers and suppliers, thereby enabling us to specialize

Breaking new ground on how business is conducted in major metro markets.

Our mission is to educate and motivate the key retailers and wholesalers to join with us in an effort to deliver the consumer to our brands.

We believe with these core values and business expertise Pacific Edge Wine & Spirits USA will continue on a path of profitable growth and will be recognized as one of the premier Specialty importers and Sales and Marketing companies in America.

Our management philosophy is based on trust, responsibility and mutual respect. People who work with Pacific Edge Wine & Spirits join our team because we have an environment that encourages creativity and achievement. The executive team includes four accomplished executives and managers with 25-35 years experience in the beverage alcohol industry with specific expertise in Importing, Wholesale Distribution, Sales Management and Administrative/Operations.


Joel K. Beth   CEO / Managing Partner

33 years in Beverage Alcohol Industry. A Senior Executive skilled in P&L Management, Sales, Marketing, Operations and Distribution.

Richard M. Trachtenberg   President

28 years in Beverage Alcohol Industry. A well established Sales and Marketing executive with extensive retail experience, also specializing in Sales Information, Packaging and Sourcing products from foreign suppliers and Product Development.

Steve Fox   National Sales Manager

25 years in beverage alcohol business; A well-established whiskey executive with a vast knowledge of all whiskeys and spirits from throughout the world with a specialty in Scotch whiskey