|
Keys to Success California is the number one beverage alcohol market in the United States of America. The role of the current distributors has changed from brand builders to order takers. The consolidation of the wholesale tier continues to give suppliers fewer and fewer choices on distribution, while the two major California distributors continue to add brands to their portfolios regardless of their current levels of execution and commitment to existing competing brands. A small professional specialty organization selling a limited portfolio of supplier and company owned brands, promoting personal contact, product knowledge and personal service will surely make a significant contribution. The Pacific Edge Marketing Group's overriding strategic objective is to move from a traditional reactionary mode to a pro-active role. Our key account call frequency is designed to create a special relationship with our key accounts and wholesalers. It is imperative to our future growth.
|
