PRODUCT GALLERY     DISTILLED SPIRITS INFO     WINE BRAND INFO     OUR SERVICES     COMPANY FORMS / INFO     CUSTOMER & EMPLOYEE LINKS     PACIFIC EDGE WINE & SPIRITS     PACIFIC EDGE SALES COMPANY     AV IMPORTS     FABRICA DE TEQUILAS FINOS     PLAYERS EXTREME	Company Profile The primary objective of Pacific Edge Marketing Group is to specialize and be innovative, not to mirror other Importers, Brokers/Distributors throughout California or others throughout the Western United States. Through innovation, we will break new ground on how a supplier is represented and how new brands are built, encompassing all facets of the distilled spirits and wine industry. The Pacific Edge Marketing Group's overriding strategic objective is to move from the traditional reactionary mode to a new pro-active role. Creating our own brands and positioning those brands throughout the United States, our key account call frequency is designed to create a co-dependent relationship with our major accounts. This is imperative to our future growth. Proactive, creative selling, merchandising, and key account call frequencies will certainly be the key in influencing key account activity. The only thing that is constant is change, and the California marketplace is constantly changing and presenting new opportunities while simultaneously taking away others. We at Pacific Edge Marketing Group are consistently striving toward a more efficient, cooperative and participative relationship with our suppliers and key accounts We will take a new untraditional approach to Importing, Brokering and Beverage Alcohol Distribution throughout California and the West. Fresh new enthusiastic approach Driven by supplier and company owned brands along with key account custom labels Creating a supplier direct sales organization Providing brand owners a new approach of brand building in California and the west Not overlapping our brand portfolio with conflicting brands, and showing true loyalty to our business partners/manufactures. Our main objective is to represent a limited number of manufacturers and suppliers, thereby enabling us to specialize Breaking new ground on how business is conducted in California. Our key objective is Importing, Brokerage and Distribution within California and the Western United States. Our mission is to educate and motivate the key retailers and wholesalers to join with us in an effort to deliver the consumer to our brands. We believe with these core values and business expertise the Pacific Edge Marketing Group will begin on a path of profitable growth and will be recognized as one of the premier Importers and sales and marketing companies in California and throughout the West . Our management philosophy is based on trust, responsibility and mutual respect. People who work with Pacific Edge Marketing Group join our team because we have an environment that encourages creativity and achievement. The initial team will include 3 very accomplished executives and managers with over 20-25 years experience in the beverage alcohol industry with specific expertise in Importing, Wholesale Distribution, Sales Management and Administrative/Operations. Joel K. Beth 26 years in Beverage Alcohol Industry. A Senior Executive skilled in P&L Management, Sales, Marketing, Operations, Distribution. Richard M. Trachtenberg 27 years in Beverage Alcohol Industry. A well established Sales and Marketing Executive with extensive Retail experience, also specializing in Sales Information, Packaging and Sourcing products from foreign suppliers and Product Development.
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